This video speaks for itself – what a classic.
Archive for November, 2007
Tags: contacting, email, making your point, pitch, Pitching
It is an art form and a very hard art form to master. I’m guilty of being far from perfection.
Making your point is part of your pitch, and as part of a pitch you need to understand:
- Who am I targeting?
- What will they understand? and most importantly;
- What are their hot buttons? What benefits will they get out of me and my business?
I repeatedly make the mistake of assuming that people already understand where Don’t Tell is heading, what its about and why it’s great for them.
It seems to reach the perfect pitch you need to become the other person, put yourself in their shoes.
The other night I went through the following thought process:
- I’m the person being contacted
- I receive an email from someone I’ve never met before describing some website.
- What is this website really about?
- Where is it heading?
- Why do I care?
- What do they want?
I know it’s simple but it’s something I often forget.
From David Cohen on the TechStars Blog talking about listening:
If you can’t listen, you can’t improve. If you don’t improve, you’re going to die. It’s important not to die. Listening is a prerequisite.
Spend your next day of meetings listening more than you talk. You will notice the difference. Just don’t get in a Mexican standoff with another reader of this blog. That would be weird, what with all that listening and so little talking.
It was found that when going after clients the rate of phone use drops by 30% for entrepreneurs in their 20’s compared to their counterparts in their 40’s.
My more meaningful professional relationships only use email for organising meetings – everything is done in person. People need to start picking up the phone, calling and meeting people in person. It’s all about face time.
It doesn’t need to be face time discussing business, it just needs to be face time. People become comfortable with your face so they’re more likely to want to be around you or work with you.
Face to face meetings have still been found to be the number one way to get new clients. An in person meeting was found to have a success ratio of 57% while those who tried getting business via email only found the success rate drop to 37%.
Tags: decisions, dream, dreams, passion
Yesterday on the bus ride home I was looking around at the buildings, schools, restaurants and brands. It’s so interesting when you consider that behind almost everything in our world is a man or woman with passion.
Someone has had a dream and made a decision that they’re going to follow that dream. They’ve followed up on it and disregarded the negative comments of the unpassionate and the risk averse.
It’s hard to convey the sort of emotion I’m describing, that raw passion, through the English language. I hope it came through at some level.