This video speaks for itself – what a classic.
Archive for November, 2007
Tags: contacting, email, making your point, pitch, Pitching
It is an art form and a very hard art form to master. I’m guilty of being far from perfection.
Making your point is part of your pitch, and as part of a pitch you need to understand:
- Who am I targeting?
- What will they understand? and most importantly;
- What are their hot buttons? What benefits will they get out of me and my business?
I repeatedly make the mistake of assuming that people already understand where Don’t Tell is heading, what its about and why it’s great for them.
It seems to reach the perfect pitch you need to become the other person, put yourself in their shoes.
The other night I went through the following thought process:
- I’m the person being contacted
- I receive an email from someone I’ve never met before describing some website.
- What is this website really about?
- Where is it heading?
- Why do I care?
- What do they want?
I know it’s simple but it’s something I often forget.
From David Cohen on the TechStars Blog talking about listening:
If you can’t listen, you can’t improve. If you don’t improve, you’re going to die. It’s important not to die. Listening is a prerequisite.
Spend your next day of meetings listening more than you talk. You will notice the difference. Just don’t get in a Mexican standoff with another reader of this blog. That would be weird, what with all that listening and so little talking.
It was found that when going after clients the rate of phone use drops by 30% for entrepreneurs in their 20’s compared to their counterparts in their 40’s.
My more meaningful professional relationships only use email for organising meetings – everything is done in person. People need to start picking up the phone, calling and meeting people in person. It’s all about face time.
It doesn’t need to be face time discussing business, it just needs to be face time. People become comfortable with your face so they’re more likely to want to be around you or work with you.
Face to face meetings have still been found to be the number one way to get new clients. An in person meeting was found to have a success ratio of 57% while those who tried getting business via email only found the success rate drop to 37%.
Tags: decisions, dream, dreams, passion
Yesterday on the bus ride home I was looking around at the buildings, schools, restaurants and brands. It’s so interesting when you consider that behind almost everything in our world is a man or woman with passion.
Someone has had a dream and made a decision that they’re going to follow that dream. They’ve followed up on it and disregarded the negative comments of the unpassionate and the risk averse.
It’s hard to convey the sort of emotion I’m describing, that raw passion, through the English language. I hope it came through at some level.
Tags: developing ideas, idea, idea planning, Ideas, opportunities, opportunity, partnership, research
About a year ago, I was looking at an idea I had for a partner/reseller model for the product I work on (Process MeNtOR) at my day-job. I jumped the gun and didn’t approach the idea properly.
I skipped looking at what each party gained from the idea. I skipped quantifying and researching the idea based on those hot buttons. I skipped putting together a plan to take the idea to the next level (in this case it would have been a trial with one partner).
This all lead to a lot of “yeah that’s great idea Scott” and not the idea not really going anywhere.
Now a year later, there are a few ideas and opportunities on my plate and I’m determined to approach these ideas properly.
With these ideas,
- I’m looking at what each party gains. “What’s in it for them?”
- I’m doing the research, I’m gathering facts, figures, comparisons, you name it
Once the research starts to take shape I’ll begin developing a realistic plan for moving the idea forward.
Why is it that I can’t stand authority? Why do I hate people telling me what to do?
Tags: happiness djing excitement
This week started with a ball of energy and excitement, I was sure donttell.com.au would be getting off the ground within a week (don’t laugh). People would be interested, large retailers would join the site.
Fat chance. It’s tougher than that. Yesterday ended in a ball of frustration and a walk back to the drawing board.
You can’t dwell on problems forever and if you want to keep moving forward you need to remain happy. So, rather than go home and plough through my infinite to-do list last night I took some time out, had a drink with colleagues and spent some time with my new toy.
Now I’m back on track and I’ll remain upbeat as I always am – really, what can one get angry about?
It’s good to see successful people like Brad Feld with a similar approach to life that he mentions in his post ‘Being A Student in The Pursuit of Happiness‘. (The Persuit of Happiness by the way is a very inspiring story)