About a year ago, I was looking at an idea I had for a partner/reseller model for the product I work on (Process MeNtOR) at my day-job. I jumped the gun and didn’t approach the idea properly.
I skipped looking at what each party gained from the idea. I skipped quantifying and researching the idea based on those hot buttons. I skipped putting together a plan to take the idea to the next level (in this case it would have been a trial with one partner).
This all lead to a lot of “yeah that’s great idea Scott” and not the idea not really going anywhere.
Now a year later, there are a few ideas and opportunities on my plate and I’m determined to approach these ideas properly.
With these ideas,
- I’m looking at what each party gains. “What’s in it for them?”
- I’m doing the research, I’m gathering facts, figures, comparisons, you name it
Once the research starts to take shape I’ll begin developing a realistic plan for moving the idea forward.

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