MobiCorp has submitted the provisional patent application for our contextual mobile advertising solution, txtnsave. What is that you say? Well consider this, you need to grab some wine for dinner with friends tonight and you’ll be meeting them in North Sydney, a location you don’t know to well (or do it doesn’t matter). SMS txtnsave with “merlot north sydney” and txtnsave will get back to you with the best specials or deals for merlot in North Sydney.
We’ve reached “patent pending” thanks to the hard work of my partners, Andrew Lowe and Brett McDowall. It’s exciting stuff, I’ve never been involved with a patent before (even though it is just provisional at this stage). Hopefully having the patent will give us more of an advantage when speaking with potential customers.
This week I’ll be out wearing down the shoe leather, which in my case is actually thong leather (that’s a sandal like thing for the non-Australians), compiling a list of the potential advertisers around Newtown area.
We want to connect the residents of Newtown and the students of Sydney University with the best deals on food and alcohol in the area.
We want to connect the bars, pubs, restaurants and bottleshops of Newtown with the residents of Newtown and students of Sydney University. We want to connect these businesses with potential customers right when the customer is looking for it.
(Oh and Don’t Tell is about to get a very fresh make over to start moving forward properly – but thats another post)