Archive for December 3rd, 2008

iPhone Market and Australia

I just thought I would include a small excerpt from a whitepaper I’ve just written on iPhones:

Gartner predicts that Apple will sell approximately 12 million iPhones by the end of the year having already passed the original target of shipping 10 million iPhones. In the Asia-Pacific, SingTel registered more than 170,000 iPhone 3G activations across the group since launching the device in July, 2008. Not bad considering mobile phone sales were down 22% and Apple is a new player in the highly competitive cell-phone market.

These 12 million iPhone users are downloading 6 times the data of your average mobile user when web browsing as well as spending an average of $19 more per month on mobile services compared to other mobile users. What is also important is that growth in browsing is 9% per day. It has been reported that “iPhone users are almost 20x more likely to use web search engines than the average mobile user”.

Here are some links to go along with it:

I’d love to hear if anyone else has some statistics or thoughts. (Although I bet anyone reading this already knew what I’ve just told you. :)


Scott Middleton
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