1 in 4 Japanese mobile users are reported to have used McDonald’s mobile coupons site in Japan.
I know its “old” news but this figure never ceases to amaze me. Once you account for factors such as: not everyone eats McDonalds, not everyone uses the mobile internet and more you start to see just how huge that 25% is.
Initially all a customer had to do was show the website to receive the coupon. In 2008 McDonalds bought in NFC and the service continues to tick over.
View a demonstration of the McDonalds coupon site.
You can read a bit more on Mobile Commerce Daily and Cartes Asia.
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