Posts Tagged 'mobile advertising campaigns'

Engagement is key to mobile advertising campaigns

Amethon Solutions has published a recent report looking at mobile advertising. The key insight from the report is that mobile advertising must focus on high quality engagement with the audience.

This means:

  • Engaging in a mobile friendly form. Simply converting content from other digital media isn’t good enough. Mobile users need mobile friendly solutions. It could be that you only ask your user to enter one field rather than five because filling out forms on mobile is difficult.
  • Engaging with a mobile relevant message. Mobile messages must be suited to when people access their mobiles like when they’re out and about. So, you should be short, sharp and, if possible, local.
  • Engage with something special for your mobile user. If you really want to get someone to engage with your mobile campaign, offer them something special. M-Vouch is a great example of this.

There is much more that can be taken out of the report and a lot of useful information for mobile advertisers and advertisers looking to exploit mobile. You can get all of that information by heading over to Amethon’s Mobile Advertising – Beyond the Click Through page.

Thanks to Amethon Solutions CEO Michael Stone for sending that through.


Scott Middleton
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