“Yeah that’s a great idea!”

In trying to get www.donttell.com.au up with thousands of Australian women interested in fashion visiting each day I’ve had a lot of “yeah that’s a great idea” from both male and female friends. However, translating that “yeah that’s a great idea” into a “yeah I’ll tell all my friends” or a “yeah I’ll help you create content!” is a whole different ball game.

You’re making a pitch to the individual, you need to understand what they’re after and you need something to back it up. When I first started telling people my pitch – “it’s this great place where people can share clothes, fashion and beauty you should help out!” – it didn’t take into account their needs and I didn’t have enough content on the site to back anything up. I didn’t ask myself “why would they want to help?”

Now, whenever I’m speaking to anyone that says “yeah that’s a great idea!” I start thinking:

  1. What is this person interested in? What are they passionate about? In this case of Mia her interest was in fashion and her passion was in writing. She just loves writing – so I gave her a blog!
  2. What is their situation? The first person I tried to involve in www.donttell.com.au had just started a new job that they wanted to excel at. I tried to get them deeply involved in everything, I should have considered their situation and involved them in light, quick and fun tasks.

Once I can see the angle they’re coming from I look at what, at that exact moment they could start doing for Don’t Tell. It’s important that it must be something concrete, not everyone dreams as much as you or I do and can hang around for those dreams to start becoming reality.

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Scott Middleton
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