iPhone Market and Australia

I just thought I would include a small excerpt from a whitepaper I’ve just written on iPhones:

Gartner predicts that Apple will sell approximately 12 million iPhones by the end of the year having already passed the original target of shipping 10 million iPhones. In the Asia-Pacific, SingTel registered more than 170,000 iPhone 3G activations across the group since launching the device in July, 2008. Not bad considering mobile phone sales were down 22% and Apple is a new player in the highly competitive cell-phone market.

These 12 million iPhone users are downloading 6 times the data of your average mobile user when web browsing as well as spending an average of $19 more per month on mobile services compared to other mobile users. What is also important is that growth in browsing is 9% per day. It has been reported that “iPhone users are almost 20x more likely to use web search engines than the average mobile user”.

Here are some links to go along with it:

I’d love to hear if anyone else has some statistics or thoughts. (Although I bet anyone reading this already knew what I’ve just told you. :)

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4 Responses to “iPhone Market and Australia”


  1. 1 Michael Stone December 10, 2008 at 9:21 am

    Hi Scott,

    You might like to link through to our blog page on this report which provides some additional commentary.

    http://amethon.typepad.com/amethon_insights/2008/10/australian-mobile-internet-insights—q3-2008.html

    Cheers,

    Michael Stone
    CEO
    Amethon Solutions

  2. 2 Scott Middleton December 10, 2008 at 9:35 am

    Thanks Michael, I’ve now linked through to it.

  3. 3 Simon May 25, 2009 at 8:42 am

    Hi Scott,

    I was wondering whether you happen to know how many iPhones there currently are in Australia?

  4. 4 Scott Middleton May 31, 2009 at 3:44 pm

    The best I can do is say, look at the sales for mobiles and apply the statistic (I learned through a Mobile Monday) that about 30-40% of new phones are smartphones.

    That should give you a rough idea. I haven’t needed an exact number just yet, but you maybe able to call the carriers.

    I took a while to get back to you on this because it has been hard to find the exact number you want in my notes.

    Please let me know if this helps.


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