Naturally persuasive people naturally start with the why

The most persuasive people I know, not necessarily from a business context, all begin any request they make of you with the “why” – the vision.

I’m much more likely to respond positively to “I need to go pick up some groceries, can I please borrow your car?” then “can I please borrow your car?”

All because I know the why. Maybe it’s just me or maybe it’s people in general.

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Scott Middleton
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