Innovation – Organisational vs Technical

At the Asia Pacific Symposium on Entrepreneurship and Innovation the general theme of the day leant towards organisational innovation rather than technical innovation. In particular, some of the business leaders – like a former Microsoft Australia CEO and the ING Direct Australia CEO – put emphasis on the fact that anyone can invent a new product, or algorithm (e.g. the current financial situation) but it is the complete, integrated service that provides the real value.

Providing that integrated service comes about through organisational innovation.

When I spoke with the former Microsoft Australia CEO afterwards he urged me to focus on people and the organisation rather than on the technology because, I guess he thought, that is what would make infome the most successful.

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Scott Middleton
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