What Vodafone Australia looks for in mobile offerings

I was at Mobile Monday Sydney last week and listened to a presentation from Hanno Blankenstein, Vodafone Australia’s Head of Innovation.

The interesting slide that stuck out was the one discussing what Vodafone looks for in mobile (and non-mobile) opportunities. Here is what I picked up about what Vodafone is looking for:

  • Appealing service offering
  • Market access – strong distribution partner(s), cross platform, cross operator
  • Optimized architecture – cloud
  • Commercial – mobile marketing from day one, users and usage as a foundation

Whilst nothing above is earth shattering, they’re great points to keep in mind.

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Scott Middleton
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