Burgers = Software

A comment made by Rob Antulov (3eep CEO) via Phil Morle’s blog really stood out to me because of the point it was making. That is, your next great feature probably isn’t going to mean success for your business if you just aren’t getting the basics right.

I really like the use of the burger shop in the analogy:

“We want to make great burgers before we try to open McDonalds”

However, I think it could also be:

In software we try and develop a new sauce for our burger thinking it will increase our customers. However, we miss the fact that we built our burger shop in the middle of the desert.

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Scott Middleton
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