When you put in the time and effort to attract users to your site, service or business you need to have something in place to make sure they stay and that they keep coming back. You can’t just rely on your service being a cool service.
With pickmylunch.com.au we pushed strongly through relatively inexpensive media to really get some early, relevant traffic. We’re seeing continuing use but not at the levels I’d like (I tend to aim high…). So we’re about to add features and mechanisms that keep users coming back.
You should take this as a reminder to yourself or just as a chance to ask, “what keeps my users and customers coming back and what could I do to increase that level of return?”
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