Local advertising on the Big Screen

With 83% of cinema audiences living within a 10-15km radius of the cinema, the big screen is a great opportunity to advertise your small business.

The other week I saw The Hangover at the Orpheum in Cremorne. Being the strange individual that I am, I enjoyed pondering the fantastic local advertising opportunity as much as I enjoyed the movie itself. When you sit down before the movie you’re treated to advertisements and what struck me about the advertisements at the Orpheum was just how local they were. Almost every advertisement was for a business that you could visit after a 2-5 minute walk as soon as your movie finished. They local businesses getting their name in front of a local audience.

An inquiry into advertising costs revealed that advertising with the cinema is reasonably priced on a “per view” basis.

The issue is ROI and measuring ROI. The advertising company behind the Orpheum tells me that they have many repeat customers so that in itself could be seen as a sign that advertising at the local cinema works.

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Scott Middleton
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