Social and online media important for small business

You can’t avoid social and online media for a small business these days. The LA Times has an article on how social media, in particular, Facebook, has helped a small business:

“Each day on the website, Sprinkles announces a secret word, such as “ganache,” or “bunny,” or “tropical,” or “love,” and the first 25 or 50 people to show up at any of its five stores and whisper that word get a free cupcake.”

An article in the New York Times talks about online reputation for small businesses.

“Local review sites are reshaping the world of small business by becoming the new Yellow Pages, one-stop platforms where customers can find a business — and also see independent critiques of its performance.”

So, I wanted to share some of the links I’d come across that help small business with online and social media:

It’s also worth checking out Gavin’s Servant of Chaos blog.

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Scott Middleton
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