iPhones in Australia

Here is an estimate I sent to one of my blog readers today detailing the number of iPhones there are in Australia.  It’s a quick and dirty estimate based on publicly available reports. It’s shot straight from the hip with no validation or cross checking. I realise there are flaws but the number feels kinda right. A good starting point is what it is.

From publicly available reports like this one you can workout that there are around 1.4 million iPhones in use in Australia. I’ve based this on there being around 100% mobile penetration in Australia. That is, around 21 million mobiles. From there 21 million x 23% (approx. size of smartphone market) x 28% (iphone share of smartphone market).

This is a rough approximation that is close to the mark when compared to not so public figures.

The 1.4 million is growing quite quickly in Australia. I can’t remember the link for the report off the top of my head.


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Scott Middleton
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