Even the banks look like they’re starting to understand the power of mobile coupons and mobile loyalty. The U.S. Bank has revealed mobile coupons as part of their mobile roadmap for 2010.
Although the details of the U.S. Bank coupon and reward system are vague they’ve certainly made it sound impressive. It appears as though they want to combine it with a mobile wallet. They’ve mentioned some LBS services capable of sending a coupon for toothpaste when the customer is in a grocery store. I’m weary of how well a feature like this will work with current handsets because it is currently quite difficult get the sort of pinpoint location they would need. Nevertheless, this is certainly a step forward for different forms of mobile advertising.
You can read more about it on the American Banker website.