Foursquare And Starbucks Offers Fail

Foursquare and Starbucks have apparently missed the mark on their mobile offer because it wasn’t compelling enough. In hindsight there was too much work involved for too little of a return. People had to become a mayor which could involve a lot of effort only to be rewarded with $1 off their coffee. There were other issues like people always seeing the same offers, (not) geo-targetting, being less worthwhile than other Starbucks promotions (e.g. their loyalty card) and letting Starbucks staff compete. Lots of lessons to be learned from this failure.

You can read more about it on diji and MediaPost. For a detailed analysis of what they did wrong take a look at Forrester.

0 Responses to “Foursquare And Starbucks Offers Fail”

  1. Leave a Comment

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Scott Middleton
View Scott Middleton's profile on LinkedIn

Twitter Updates

  • "We’re really grasping at positivity straws if we hold a 3 per cent increase (of female tech entrepreneurs) over two… 2 months ago
  • I don't think the Spice Girls have anything on these girls who are bringing 'girl power' to STEM. Hot off the heels… 2 months ago
Follow me on twitter @scottmiddleton.

Recent Interesting Links


June 2010
« May   Jul »


Get every new post delivered to your Inbox.

%d bloggers like this: