Posts Tagged 'conversation'

I Listened Too Much

I listened too much.

I know everything you read these days says “listen listen listen”, but I just did it too much – I wouldn’t talk at all. When you’re trying to start a business, that is sell your non-existent revenue stream , your non-existent brand and your non-existent product you need to be able to talk and your need to be able to talk convincingly.

By going to events and ensuring I was always in conversation with someone, cold calling people and firming up my pitch I’ve become a better talker.

I’m not advocating just blabbing to anyone, on the contrary I think it’s extremely important that you always take the time to listen to someone else. Not only are they probably a very interesting person but you gain an understanding of where they are coming from.

There is no sense talking accounting to a brick layer.  Just like there is no sense pitching the benefits of targeted online marketing to someone who doesn’t yet understand the benefits of going online.


Scott Middleton
View Scott Middleton's profile on LinkedIn

Twitter Updates

  • Enjoyed helping @Sydney_Uni Genesis Program students with sales and marketing last night. Energizing. 3 months ago
  • Thanks for inviting me last night Mac Uni Computer Science Society. Keen to see you all get involved in the industry 3 months ago
Follow me on twitter @scottmiddleton.

Recent Interesting Links

Pages

July 2015
M T W T F S S
« Jul    
 12345
6789101112
13141516171819
20212223242526
2728293031  

Follow

Get every new post delivered to your Inbox.