Posts Tagged 'donttell'

Bloody Startup Competition!

Last night I had a moment of frustration and a moment of “do I really want to continue with http://www.donttell.com.au?”;

Why?

The idea for sharing outfits, searching them and browsing them came to me over a year ago but I didn’t execute properly and it’s only now that things are really moving forward. Unfortunately it looks like someone else executed properly within that year and have moved themselves a few steps ahead of where we are with Don’t Tell.

Everything I read says “be the first in your category” which we would have been had I executed properly a year ago. Now it looks like we’re second.

Not to worry though, I’m going to push on because we do have slightly different positioning to our competitor. I just need to get it into my head that competition is healthy – in footy do you just lay down and stop playing if another team turns up?

Each day so far is new ground for me so I’m learning, learning, learning. I wonder what will happen tomorrow.

Resolved in Recovery

It was simply the strangest thing. Over the past week or so I’ve had my head deep in development mode for a new service to Australians that should be launched tomorrow in beta. Don’t Tell has always been on the back of my mind – it just isn’t moving as quickly as I want it to in the direction I want it to. How can I make it move the right way?

Cut back to Thursday night when I underwent surgery to have my collar bone put back into place by inserting some pins and a plate (I’m now part machine – look out!). Before the operation I’d lost a bit of my interest in Don’t Tell and all my other ideas, I just couldn’t get too motivated. Maybe it was because nothing was really happening, maybe because all my efforts seemed to hit brick walls, maybe this idea just wasn’t meant to work.

I went into surgery at about 7.30pm – 8pm and went under a general anaesthetic. I was knocked out about half way through a conversation with one of the surgeons…

Only to awake in a different room, with a nurse present (no surgeons), trying to finish that conversation! I realised the silliness of this and stopped talking, just lying there recovering and steadying my mind and breathing.

It was at this time that suddenly an entire deal structure, product channel and way of pushing Don’t Tell forward sprang into my mind. The whole thing! After surgery I couldn’t sleep because I was so busy writing everything down.

My enthusiasm and motivation is renewed, let’s see how it all goes…


Scott Middleton
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