Posts Tagged 'lbs'

Foursquare And Starbucks Offers Fail

Foursquare and Starbucks have apparently missed the mark on their mobile offer because it wasn’t compelling enough. In hindsight there was too much work involved for too little of a return. People had to become a mayor which could involve a lot of effort only to be rewarded with $1 off their coffee. There were other issues like people always seeing the same offers, (not) geo-targetting, being less worthwhile than other Starbucks promotions (e.g. their loyalty card) and letting Starbucks staff compete. Lots of lessons to be learned from this failure.

You can read more about it on diji and MediaPost. For a detailed analysis of what they did wrong take a look at Forrester.


Scott Middleton
View Scott Middleton's profile on LinkedIn

Twitter Updates

Follow me on twitter @scottmiddleton.

Recent Interesting Links

Pages

December 2016
M T W T F S S
« Jul    
 1234
567891011
12131415161718
19202122232425
262728293031