I believe in the imminent death of that big fat phone book and it looks like the folks over at TrueLocal do as well. Not only do they believe in it, but they’re using it to take a massive swipe at their largest competitor.
Here are some great pieces from the site:
(Talking about Sydney) The number of people who use the Yellow Pages print directory less than once a month or don’t use it all has increased by 48% between 2002 and 2008.
Latest Yellow Pages Print Directory Attitudes Survey where 58% of Australian’s, if given the option, would choose not to have the Yellow Pages Print Directory delivered to their home (Core Data Research).
91.4% said they search the Internet when looking for a business.
77.5% of Australians use the YellowPages print directory less than once a month or not at all.
Whether those 77.5% of Australians are turning to TrueLocal or YellowPages online is another question. They may just be turning to Google/Google Maps or not searching for businesses at all.
I wonder how well this tactic is working for TrueLocal…
You must be logged in to post a comment.