Google Buys AdMob: Mobile Advertising Is Different

Google’s acqusition of AdMob gives the channel recognition and in mobile marketer’s mind shows that mobile is different to the Internet.

I got a nice little email from Omar Hamoui of AdMob this morning confirming that they had been acquired by Google and reassuring current customers.

Google’s acquisition of AdMob will serve to help the mobile advertising industry in general by giving the channel mainstream recognition.  James Briggs, the CEO Briabe Media, says “from an industry perspective, this deal will force a lot of other folks to take a really close look at the mobile marketing industry to better understand the impact that it is about to have on the broader advertising industry.” This is a huge vote of support for mobile advertising that should hopefully pike the interests and convince those that haven’t given mobile much attention.

“Google validated what many companies to include Millennial have thought for years – that mobile is a different market with a huge potential for advertising” says Paul Palmieri, CEO of Millenial Media.

You can read some more great opinions on the mobiThinking blog.